When it comes to branding, most people think about it as some fancy website or a cool logo and that’s it.
Actually no! Your brand is a reflection of yourself. How? Read on to know more…
What is a brand?
As I said earlier, it’s not just a logo or a theme. It’s more than that. It’s who you are. Your brand should precede you, that means your brand talks about you and tells your story. It’s the first impression you give about yourself. People might like you if they like your brand and vice versa. If done well, your brand can give you control over your reputation.
Everyone is unique and special, sure we can learn from others but we shouldn’t copy them, otherwise, we risk to be fake and it’s the ultimate insult. If you think about it, everyone walk, talk, act, eat and drink in his own specific way, so you shouldn’t copy them otherwise you risk being non-authentic.
You need to be crystal clear on the following
Before you create a brand and bring it out to the world, you should accomplish a discovery process about yourself. You should know in detail what you like/prefer and what you don’t. You should find your core values and your principles in life.
You need also to figure out your mission and vision statements. These might be short phrases that resume your activity and your ambitions and resonate with your target audience. Make it clear to them that you are here to serve them and to give them the solutions they desire.
For exp. :
- AMAZON: Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.
- DISNEY: To make people happy.
- GOOGLE: To organize the world’s information and make it universally accessible and useful.
Once you know your core values, your vision, and your mission, you need to build your credibility. Stay honest with your audience, don’t say that you have 10 years of experience when in fact you have less than 5 for exp. So transparency is super important.
To build your authority you need to prove that you can provide value to your audience in specific domains. If you have a blog and you post something every month or two, you will not be an authority for your market, but when you post 1 or 2 times per week about subjects that interest your market, you will start building trust and credibility that will increase organically with time.
You are unique
If you think about it you will realize that you have a 100% unique journey. Whether the work experiences you have had or the certifications you have acquired or the people you have spent time with. Benefit from this uniqueness to show it to the world through your brand.
Most people don’t start their business because they think that they have nothing to offer to the world. In fact, every single person has something special to give. We need to discover ourselves and stay authentic and real all the time.
If you think that you have nothing to give or that your values are not so important. I believe that you don’t know yourself enough.
Remember this, the more unique you are, the more attractive you become.
If you cut an apple from different angles, what would you see? Yes? Go ahead…
You will see an apple every time. If you bite this delicious fruit, it will taste apple every single time.
I gave this example so you can remember that your brand should be authentic in every aspect from the outside to its deep core values…
Don’t try to cheat or mislead people. It won’t help you and you risk to fail miserably.
Not everyone will accept you
We won’t be realistic if we think that everyone in this world will like our brand. Actually, every successful person in human history had people who accepted and trusted him and other people who just didn’t like him at all. This is a part of the process. Keep it in your mind.
Don’t let someone block your way to success. Don’t let some opinions out there affect your mindset. Stay positive, stay committed.
In marketing we say, if you market to everyone, you market to no one. This is why you should narrow your target audience and give them the right message at the right time. Even your website, it should reflect your brand and should be delivered only to your target audience and not to every human being on this planet. That is impossible…
A word about RE-branding
Re-branding is necessary when your brand fails and you need to do something about it. Maybe your brand fails because it wasn’t authentic or real. Maybe you didn’t do your homework well before publishing your brand.
They say that re-branding is more difficult than branding. Think about it…
Re-branding means, you need to correct your public reputation.
- How they think they are
- How other people think they are
- How they really are
Are you perceiving yourself as you really are? Are you being authentic and real? Do you know yourself enough so you can create a brand that represents you in the best possible way?
If you are not sure about the answers, please take a moment right now and think about them.
Thank you for reading,
I truly wish you all the very best,